Custom Lead Gen Services – How it Works

  1. The initial step is to figure out who you want to work with.  I typically focus on helping clients target affluent homeowners who live on the North Shore.  But that is just the beginning because over the years, I have dialed in the database to also focus on movers and shakers in the area.  Like successful business owners, high-end real estate agents, professionals, and even top executives from Crain’s Chicago Business.
  2. Once we understand who you want to work with, then we need to focus on your service area.  Lead gen is all about mitigating the risk and knowing whether or not we are being successful.  It’s a black and white process and it should not take long to know if it’s working.  So if we focus on promoting your products and services to the right people in the right area, then we have a much better chance of being successful.
  3. Finally, the last stage is to take action.  The only way to know if you can consistently land new business is to put it in motion and dial it in over time.  I make is super easy to get started and there are no long term contracts to worry about.

Please let me know when you have a few minutes to talk about your specific situation.


Rich French
Local Market 360
Winnetka, IL

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